Project Overview
This case study outlines the creation and impact of my personal brand as a graphic designer, emphasizing the strategic foundation and design excellence behind my unique brand identity. Starting with thorough market research and competitive analysis, I crafted a brand strategy that underscores my distinct skills and industry position. The design phase focused on developing key brand elements, applied consistently across digital and physical touchpoints. Despite challenges, innovative solutions were implemented, enhancing brand appeal and coherence. The brand has notably improved my professional visibility and opened new opportunities, with ongoing plans for growth. This study showcases my journey and expertise, affirming my position in the graphic design landscape. This is not my brand guidelines.
My Role
As the owner, graphic designer, and manager of Spooner Studios, my role is multifaceted, blending creative leadership with strategic business management. I steer the studio's vision, lead design projects from inception to delivery, and maintain client satisfaction. My duties also encompass team leadership with contract designers, fostering innovation and collaboration, alongside managing the studio's operations, finances, and growth strategies. This balance of creativity and business acumen ensures Spooner Studios' position as a top-tier provider of graphic design solutions, consistently exceeding client expectations.
Background
Core Values
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Creativity & Innovation: Emphasizing the studio's commitment to pushing creative boundaries through Illustration, Graphic Design, and beyond.
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Accessibility & Affordability: Ensuring quality and knowledgable design services are accessible to small businesses and startups, facilitating their growth.
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Education & Transparency: Offering clients insights into the design process, ensuring they understand the value and intention behind each design.
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Community Impact: Aiming to visibly enhance the local community's aesthetic and functional design landscape, fostering a sense of belonging and pride.
Mission Statement
The Spooner Studios is dedicated to empowering small businesses, startups, and local enterprises by providing affordable, innovative graphic design services. With a foundation in a broad spectrum of art disciplines, we specialize in creating bespoke brand identities, illustrations, and digital designs that embody our clients' visions. Our mission is to make high-quality design accessible, educating our clients on the design process, and to leave a lasting, positive impact on the communities we serve. We're not just designing for today; we're crafting the visual language of tomorrow's local marketplace.
Target Audience
Primary Target Audience: Small businesses, startups, and local enterprises in Las Vegas seeking to establish or enhance their brand identity through professional graphic design.
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Secondary: Any aspiring person looking for affordable high quality design, or larger businesses and agencies looking for design support at a reasonable cost.
Brand Personality
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Welcoming - Approachable and open, making clients feel immediately at ease and valued.
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Inviting - Encouraging participation and input, creating a sense of belonging and collaboration.
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Personal - Offering tailored, thoughtful solutions that resonate on an individual level.
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Collaborative - Emphasizing partnership and shared vision on every project.
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Knowledgable - Expert and informed, yet humble and eager to share insights.
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Energetic - Infusing every interaction with positivity and dynamism.
Our Voice
Our brand voice is friendly, enthusiastic, and expert, balancing professionalism with a personal touch. It's clear, concise, and engaging, designed to make complex design concepts accessible and fun. This voice is consistently optimistic, aiming to inspire and empower your clients.
Our Process
Discovery Session
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Establish a connection/relationship.
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Understand the clients goals, visions, preferences and struggles.
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Demonstrate our expertise through knowledgable verbal solutions.
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Provide insights and suggestions before the project start to show our commitment and build trust.
Proposal & Onboarding
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Send a detailed and easy-to-understand proposal that outlines the project scope, timelines and what the client can expect throughout the design process.
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Upon acceptance - Welcome them with a personalized onboarding packet that includes a roadmap, communication plan, and any next steps needed.
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Proceed to organize internal onboarding information to keep files and projects regulated.
Design & Development Process
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Maintain open lines of communication through regular updates and check-ins.
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Involve clients in key decision making seeking their input and feedback to reinforce collaborative nature.
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Share progress through visuals and explanations making it easy for clients to envision the final outcome.
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Follow suite with internal design review process.
Presentations and Revisions
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Present designs in an engaging and dynamic manner.
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Highlight elements that align with the client's goals and brand.
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Be receptive to feedback even the worst kinds.
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Encourage open dialogue to ensure the final design is perfectly attuned to the clients vison.
Final Delivery
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Deliver final designs in any packages, including any necessary assets.
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The client has paid for our service they own the design.
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Follow up a few weeks later to gather feedback, offer additional support and ensure they are happy with the services and outcomes.
Ongoing Relationship Building
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Keep clients engaged on new services
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Keep clients up to date on exclusive offers
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Send clients appreciation postcards, gifts and continue to build community.
Visuals
Logo
Color Palette
Typography
Business Cards
Social Media
Instagram Story
Social Media Icon
Instagram Posts
Social Media Icon Options
Conclusion
In concluding, it's clear that the journey of refining and perfecting the design and customer experience for The Spooner Studios remains an ongoing adventure. This endeavor stands out as a particularly cherished case study because it embodies a dynamic and evolving process. The very nature of this work—rooted in creativity, collaboration, and personal connection—ensures that it is never static but always expanding and transforming. Embracing this continuous evolution not only fuels my passion for design but also deepens the commitment to providing exceptional service to every client. Through this journey, The Spooner Studios is not just building a brand; it's cultivating a living, breathing entity that grows in depth and reach with each new project and partnership. This case study, therefore, is more than a snapshot in time; it's a testament to the vibrant, ever-unfolding story of creativity and connection at the heart of what we do.